新媒体 新商业

易简集团深入新媒体领域,集结垂直领域优秀原创新媒体
建立内容孵化基地,依靠自有数据平台,布局新媒体营销全产业链
打造一个优质原创内容和优质用户流量并存
连接融合广告、电商和O2O三种商业收入的移动互联网新商业生态系统

众媒时代

新媒体内容孵化基地

内容为王时代,在聚合优质内容之外,不断输出优质内容的能力也尤为重要。众媒时代,聚集科技、娱乐、文化等各领域内容生产者,用版权服务体现对原创的尊重,用IP孵化深挖内容的价值。

微果酱

新媒体商业联盟

在去中心化、碎片化的新媒体形态下,微果酱通过公众号内容和广告资源整合,提供公众号资源配比优化、营销策略制定、创意设计制作及数据跟踪分析的新媒体整合营销服务。

新媒体
资源库
内容
电商

CCMP

移动营销整合平台

在数字媒体时代,媒体、内容、数据三者密不可分。CCMP汇集三方面优质资源,用内容连接媒体,用数据提升效益,形成彼此协调流通的体系,提供移动营销精准创意全案策划服务,实现真正立体整合的移动营销,挖掘出资源最大的利用价值。

X
  • 内容
  • IP
  • 渠道
  • 众媒文化提供图文、音频、视频等形式的自有版权原创内容素材,为新媒体整合营销所用
    IP孵化,专业版权服务,解决内容创业者版权维护痛点
    行业写手定制个性化移动营销内容,深度信息植入。提高投入转化率;
    面向易简媒体矩阵,媒体资源科学组合,优化投资回报比
    X
  • 媒体矩阵
  • 内容孵化
  • 数据技术
  • 各类移动终端每天收发大量数据,数据反馈的是种种倾向各异的用户行为。
    CCMP中,垂直细分媒体体系为客户的媒体组合提供更灵活的选择;微果酱中新媒体资源库和微博大V构成的双微媒体,将媒体延伸至更活跃、更个性化的社交网络新媒体;组合头部优质媒体,充分发挥独家媒介代理的优势。
    全流量类型覆盖的媒体矩阵,覆盖的是全用户类型,为客户的媒体组合开发更多样的选择。
    新媒体时代,内容为王。易简自有内容孵化基地,集合各行业优秀的内容生产者,生产自有版权优质内容,包括但不限于文字、图片、视频等形式。版权内容分布至CCMP全类型媒体矩阵的各个层面,形成媒体与内容生产者的深度合作:媒体找到与自身传播方向契合的内容来源,内容生产者找到将创作变为版权收益的平台。
    丰富的数据和科学的算法模型,是移动营销的核心竞争力之一。依靠3.8亿动态数据以及来自Yahoo研究院的机器学习团队,CCMP在需求预测、用户细分、用户活跃度等方面,建立精确的算法分析数据模型,形成多维度的复合群体用户标签库。八大定向维度,用量化分值定义用户潜在需求,用数据技术强化广告分发精准度,最大限度提高广告主ROI。
    X
  • 自有原创大号
  • 垂直类别原创大号
  • 地域大号
  • 新媒体商业联盟微果酱,成员跨越科技、财经、文化、汽车、时尚、娱乐、女性、体育等11大类别,精准覆盖优质微信用户4000万以上。
    X
  • 头条电商
  • 众测合作
  • 专业评测
  • 微果酱11大类优质公众号作为渠道,将产品内容深度植入单篇阅读量最高的头条文章,为电商客户吸引精准客户流量,打造爆款产品。
    为产品组织众测,打开新品上市宣传,传达产品理念。通过众测,发现潜在消费者,促成二次传播。
    通过微果酱联盟下的垂直行业公众号评测,发出评测文章,以专业媒体背书分析、诠释产品。
    X
  • 媒体矩阵
  • 内容孵化
  • 数据技术
  • 各类移动终端每天收发大量数据,数据反馈的是种种倾向各异的用户行为。
    CCMP中,垂直细分媒体体系为客户的媒体组合提供更灵活的选择;微果酱中新媒体资源库和微博大V构成的双微媒体,将媒体延伸至更活跃、更个性化的社交网络新媒体;组合头部优质媒体,充分发挥独家媒介代理的优势。
    全流量类型覆盖的媒体矩阵,覆盖的是全用户类型,为客户的媒体组合开发更多样的选择。
    新媒体时代,内容为王。易简自有内容孵化基地,集合各行业优秀的内容生产者,生产自有版权优质内容,包括但不限于文字、图片、视频等形式。版权内容分布至CCMP全类型媒体矩阵的各个层面,形成媒体与内容生产者的深度合作:媒体找到与自身传播方向契合的内容来源,内容生产者找到将创作变为版权收益的平台。
    丰富的数据和科学的算法模型,是移动营销的核心竞争力之一。依靠3.8亿动态数据以及来自Yahoo研究院的机器学习团队,CCMP在需求预测、用户细分、用户活跃度等方面,建立精确的算法分析数据模型,形成多维度的复合群体用户标签库。八大定向维度,用量化分值定义用户潜在需求,用数据技术强化广告分发精准度,最大限度提高广告主ROI。

    What We Do我们的服务

    媒介服务

    媒介策略及规划;媒介购买及谈判;
    监测数据收集及反馈分析

    整合营销

    内容营销策略;品牌/产品的网络口碑传播策划;
    品牌/产品的网络公关策划

    创意策划

    整合性传播创意;数字互动体验设计;
    社会化内容创意及产出;视频内容创意及产出

    品牌策划

    品牌及产品策略;市场活动其传播活动规划;
    数字营销策略

    X

    易简广告传媒集团股份有限公司

      我们的隐私政策旨在帮助您了解我们如何收集和使用您向我们提供的任何信息,并帮助您在使用我们的网站和我们的产品和服务时作出知情的决定。
      我们旨在通过对网民的匿名特征属性和行为兴趣的分析, 实现广告与消费者兴趣的高度契合, 从而减少无效广告对消费者的干扰,并实现高效精准的网络营销。在此期间,我们将尽我们最大的努力重视和确保您的匿名性和隐私。 我们的业务根据收集和使用匿名客户访问我们的合作广告商、出版商以及其他内容提供商的行为,分析用户属性和消费偏好,从而在我们广告中选择最可能让您感兴趣的内容和主题 。 我们还允许您选择是否接受我们的数据收集行为。
      我们收集的数据
      我们使用非个人身份的手段,包括"cookie"和"像素标签"收集和存储首选项数据。
      “cookie “是一个小的文本文件,其中包含一个字符的字符串,用以作为唯一地标识一个浏览器的匿名标识符。Cookie只能用放置这个cookie的网站经营者或服务商阅读和修改,这些数据并不包含您的个人信息。 大多数浏览器最初设置为接受 cookies。 您也可以更改您的浏览器设置,使浏览器拒绝第三方cookie,或在每次发出指示后才接受第三方cookie。请检查您的浏览器的"帮助"文件,以了解更多有关处理您的浏览器上的 cookie的方法。
      “像素标签”是一串用于在web页面上显示一个1×1像素的代码。像素标签代码的执行可以让提供服务的第三方经营者阅读或修改cookie以及传输其他数据,包括浏览器当前查看的网页、有关使用查看该网页的计算机、 用户的操作系统和浏览器类型和类似信息的 IP 地址以及时间等。
      广告标示符(IDFA-identifierForIdentifier):由移动设备随机生成的一组匿名号码,并绑定在对应的设备上,用户可以在移动设备上随意变更该ID或者禁止使用该ID
      上述项目不会收集您的个人身份信息,除非用户明确自愿提供此类信息。
      我们如何使用数据
      我们与众多合作伙伴旨在为手机用户提供更感兴趣更个性化的广告而努力。运用自身的技术,结合从不同渠道收集的手机终端非个人信息(Non-PII),来进行大规模数据挖掘,就是实现个性化广告推荐的方法之一。收到数据后,我们会立即使用单向哈希加密方法对它进行加密。我们会将这些数据用于个性化广告投放。
      数据共享
      未经您的同意,我们不会将这些匿名信息出租、 出售或传播给第三方。 我们只与受信任的第三方在我们的监控之下安全有限地使用这些数据。
      您的控制权
      在我们的“退出个性化投放 (Opt Out)“页面中,您可以看到我们有存储有关您的匿名数据的开关,您可以自行决定接受或拒绝对您的电脑的匿名数据收集,并退出基于用户兴趣的个性广告精准投放。
      更改
      我们可能在任何时候更改我们在网站上公布的隐私策略,这种更改可能会帮助我们更好地保护和使用用户的匿名数据。更新时,我们会修改隐私权声明顶部的"最近更新"的日期。
      免责情况
      我们仅按现有技术提供相应的安全措施来使本公司掌握的信息不丢失,不被滥用和变造。这些安全措施包括向其它服务器备份数据和对用户密码加密。尽管有这些安全措施,但本公司不保证这些信息的绝对安全。下列情况本公司亦毋需承担任何责任:
      由于您将用户密码告知他人或与他人共享注册帐户,由此导致的任何个人资料泄露。
      任何由于黑客政击、计算机病毒侵入或发作、因政府管制而造成的暂时性关闭等影响网络正常经营之不可抗力而造成的个人资料泄露、丢失、被盗用或被篡改等。
      由于与本公司链接的其它公司所造成之个人资料泄露及由此而导致的任何法律争议和后果。
    Privacy Policy of Ejam Group
    Ejam Group is committed to protecting consumer privacy and to clearly informing users about the collection and use of information when using our services. As a result, we have put together this Privacy Policy to explain how we collect and use certain information. This Privacy Policy applies to Ejam Group´s mobile advertising products and services, as well as our company websites located at http://www.ejamgroupchina.com.
    Ejam Group is a mobile advertising company. We use our proprietary technology to offer advertising solutions to our clients, which includes working with advertisers to deliver their advertising campaigns across our network of mobile publishers and application (“app”) developers (our “Platform”).
    Information Collection and Sharing
    Website Data Collection. Ejam Group is the sole owner of the information collected on our Websites. The information may consist of both Personally Identifiable Information (“PII”) and Non-Personally Identifiable Information (“Non-PII”), and is collected in order to conduct business with current and prospective business clients. We do not sell or rent data collected via our Websites to other parties, but we may provide it to third parties as necessary to conduct our business operations and to our customers for the performance of our Services, or we may disclose such data as otherwise described in this policy. Ejam Group uses these data to provide requested information to prospective clients, to establish self-service advertiser and publisher accounts, and otherwise as necessary to conduct our business. If you would like to review or request changes to PII that you have submitted through our Websites, or would like to request that we not share your PII with third parties, please contact us using the information below.
    Data Collected On Our Platform and from Partners. Ejam Group collects data from across our Platform. This data, which may include anonymous identifiers associated with your mobile device and the location of your device, does not identify you personally, and may come from such sources like your mobile web browser, or the apps that you use. We use a variety of technologies to collect this data, including “cookies,” which are small text files that can be stored on your browser. We may also collect and/or use information collected by our partners and shared with us, and data from third party business partners. We use this Non-PII along with our technology to perform a variety of tasks, such as improving the relevance of the ads, limiting the number of times a specific advertisement is presented to the same mobile device (frequency capping), providing an advertisement to only certain types of mobile devices, or providing a report to a client on the number of its advertisements that were clicked. We may share this Non-PII with clients, vendors, and other companies with whom we conduct business, and as otherwise described in this policy. We may also use some of this data to provide interest-based advertising, as discussed more fully below.
    Other Information Sharing. Ejam Group’s affiliated entities covered by this policy may share data with each other or with other affiliated entities. We may also share any aggregate or de-identified information with our partners. We may disclose information, including PII, when in our sole judgment we are required to do so by law, regulation, or when such action is necessary to comply with a current judicial proceeding, a court order or legal process. Additionally, there may be times where we will need to disclose information to protect our system or our rights or to ensure your safety or the safety of others. We may also transfer all or some of the data discussed in this policy, in connection with a corporate merger, acquisition, partial or total sale of assets, bankruptcy, or any other corporate change.
    interest-Based Advertising and Opt Out
    Ejam Group works with its clients to provide ads that are likely to be more interesting and more relevant to mobile device users. One way we do this is by using our technology, along with Non-PII related to your mobile device that is gathered across different sources. Examples of this data, which does not identify you personally (Non-PII), may include things like mobile websites you have visited or mobile apps that you use, preferences that you may have provided to your app provider or information collected by our partners and other third parties and shared with us, or location information. We may link an identifier to additional data from other partners to provide us with some information about user’s likely interests (for example, that a user seems to be interested in purchasing a new car). When we have such information, the ads that we display to that user can be more relevant to his or her interests.
    If you would like to opt out of the use of data for interest-based advertising by Ejam Group, please visit both opt-out links below and follow the instructions provided.
    For information regarding available choices for Opting Out of Ejam Group’s use of this data for interest-based advertising across our Platform.
    Links to Third-Party Websites and Third-Party Content
    Websites. Our Websites may contain links to other websites, such as sites providing news coverage of the company, to partner sites for case studies, and to industry association sites of which Ejam Group is a member. Ejam Group is not responsible for the privacy notices or practices of these third-party websites.
    Ads. We may also provide ads that link to third-party sites, third-party apps, or other third-party content (“Third-Party Content”). This Privacy Policy does not extend to Third-Party Content, or any services offered on Third-Party Content.
    Data Collection On Behalf Of Third Parties
    We may, on behalf of our clients and partners, collect information from end users. This may occur, for example, if someone submits information in response to an ad that we provide on behalf of an advertising client. Such information may consist of PII, non-PII, or both. In such situations, we collect the information and provide it to our client, and it will be subject to that client’s privacy practices.
    Children´s Privacy
    If you believe your child has provided Ejam Group with personal information, such as by registering at one of Ejam Group websites, and you would like to have the data removed, please contact us using the contact information below.
    Security
    Ejam Group takes steps to protect the security of information that we collect. To that end, we have designed and deployed hardware, software, and networking solutions in an effort to reasonably secure and protect access to our systems and data.
    Changes to Privacy Policy
    Ejam Group is committed to continually examining and reviewing its privacy practices, and may make changes to its Privacy Policy. In the event that any changes that we believe are material are made to the company’s privacy practices, we will post a revised Privacy Policy on this website.